A sustainable game strategic supply chain model with multi-factor dependent demand and mark-up under revenue sharing contract

Abstract In the current socio-economic situation, daily demand for essential goods in business sector is always changing owing to various unavoidable reasons. Choosing right method a profitable has become quite tricky. The proposed study introduces different strategies based on trade credit, revenue sharing contract, variable and production rate. As credit one of best policies attract customers, there are two types models it. first model, depends average selling price, green degree, products quality. An additional trade-credit factor second model. However, considering coordination, non-coordination, contracts, each model three sub-cases. main aim find strategy profit maximization supply chain members. Green investment, maintenance, multi-factor dependent make more sustainable. global optimization established theoretically propositions developed. Through numerical experiments, optimality also verified. Some special cases, with comparative graph, provided validation these results maximization. Finally, some concluding remarks along future extensions discussed.